Welcome
Below you'll find artifacts from an adventurous career in communications that spans years, industries, styles, and media. While I was paid for most of it, some of it was labor of love. If you are bringing about positive change in the world, I would like to team up with you.
Web
Sasser Family HOldings, Inc.: a global transportation corporation
Union Leasing: Auto Fleet Leasing and Management
hlb: Meaningful medical, industrial, and consumer design.
Heather Mccutcheon: this is the portal to many cherished projects and endeavors
Union Leasing: targetted microsite for specialized market segment
Imaginative studios: wedding photography
Corporate Comms & PSAs
Internal and external, B-toB and consumer, digital and print; I've done it all.
sasser family holdings, inc.: an inspiring history of philanthropy
NxGen rail: track inspection services sell sheet
Not in our name: raising awareness of sex trafficking among mts
Not in our name: I poured my heart into this important cause
American Academy of pediatrics: full-page periodical ad
Illinois’ National Electronic Disease Surveillance System
Sasser Family Holdings, Inc.: Branding & CUlture Driver
Nxtrack: Line-speed rail inspection services
"Then & Now" employee profiles via intranet: internal team building
Union leasing: brochure for college campuses
Sasser Family Holdings, Inc.: HR Recruitment brochure
Sasser Family Holdings, Inc.: HR First interview takeaway
Reiki Brigade: the world needs more healers
Broadcast
I wrote and produced hundreds of spots for radio and TV back in the day. Here are a couple scripts that survived, and more recent videos I shot, wrote, narrated, and edited myself. The message in these videos is more valuable than any that came before, but the production value reflects the budget ($0).
Radio scripts from years gone by
Reiki brigade: reiki for recent parolees
Reiki brigade intro video: healing the world, ten minutes at a time
Midwest Reiki community: Reiki for homeless veterans
Midwest reiki community: Reiki for medical students at a national conference
Journalism
When I'm passionate about something (such as expoising sex trafficking of children under the guise of massage therapy or helping to heal veterans with PTSD), I want to get the word out. Massage & Bodywork Magazine goes out to more than 800,000 licensed therapists nation-wide. Each of these articles created a ripple effect throughout the industry and earned me an award from the American Massage Therapy Association. The series of articles in the human trafficking issue I prompted also earned the publication a Folio award for editorial excellence.
Hiding in plain sight: human trafficking's impact on massage therapy
REiki and PTSD: easing the burdens of war
Books
I loved documenting my client's family business—from its humble beginnings in 1928 to is present global success—in the form of a hardcover keepsake. And I occasionally make appearances at bookstores and wellness conferences to read from my own memoir and share my personal expansion. I'm very versatile.
Sasser Family Holdings, Inc.: Deep roots to broad branches
Connecting the dots: from ad exec to energy practitioner
Heather McCutcheon
773.771.3404 email